We managed the PR strategy and press relations to elevate Scrapworld’s impact, with the guest curation for the Foot Locker event, building direct bridges between the event and the most influential voices aligned with current streetwear culture, and organically connecting with the local community.

We also led the press management and product seeding strategy before and after the experience for key figures, coordinating talent PR and amplifying the project's presence across major industry media.

Photo credit: @losttakecreative